Since joining Convertus back in April of 2017, it was my goal to rapidly ramp up my knowledge about the automotive and digital marketing industries, plus how they intersect. It's been a steep learning curve this past half-year where I picked up the ins and outs of the local dealership's interests through to the OEM's.

I was fortunate to attend the DealerTalK Calgary event put on by Kijiji earlier this month. There I connected with many of the brilliant minds in this space. As a relative newbie to any subject matter, I always pay very close attention to the industry jargon used by the wizened and hardened veterans of the space...